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How Boult Audio Bootstrapped Its Way to the Top of India’s Wearable Market

In a world obsessed with VC funding, Boult Audio chose a different path and it’s paying off.

Founded in 2017 by Varun Gupta, Boult has become a leading player in India’s booming TWS (True Wireless Stereo) segment all while being completely bootstrapped.

Here’s how they did it:

Affordability as a Differentiator: While global brands priced TWS devices above ₹5,000, Boult spotted the opportunity to offer premium quality at ₹1,000–₹5,000.

Smart Distribution: They mastered both e-commerce reach and offline presence balancing scale and profit margins.

Lean Marketing, Loyal Community: Boult kept Customer Acquisition Costs (CAC) low by building strong brand recognition, not just pushing ads.

Deep Audience Understanding: Boult didn’t aim to please everyone. They focused on their Minimal Viable Audience, delivering sleek, stylish, affordable audio gear that actually resonated.

Brand > Hype: No flashy celebrity endorsements just great products and genuine customer value.


Now eyeing international expansion, Boult proves that you don’t need millions in funding to build a billion-rupee brand—you need vision, grit, and a relentless focus on the customer.